InSync10 provides the most complete conference program developed by Oracle customers for Oracle customers

See full two day program of high calibre speakers

This year’s conference theme is "Innovate, Interact, Educate and Maximise the Use of Your Oracle Software". InSync10 promises the most comprehensive Oracle applications and database agenda outside the US with the largest number of Oracle customers in one place.

Streams include Database, Middleware and Applications. This foremost event will showcase over 100 speakers from around Australia, New Zealand and further afield, with updates, presentations and reports from senior Oracle staff as well as an array of presentations from Oracle users.

You can’t afford to miss this opportunity to get "insync" with other Oracle users to share ideas and expand your knowledge. How do you get more value from your Oracle solutions? Come to InSync10 and find out. Join like-minded peers and share ideas, innovation and solutions.
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Kyle Hailey
Program Manager, Database Performance and Optimization Products, Embarcadero Technologies

Kyle Hailey joined Embarcadero with a goal of producing the easiest, most powerful tools for database performance tuning in the industry. Prior to Embarcadero, Kyle worked on a complete redesign of the Oracle Enterprise Manager 10g performance pages. His input shifted the screens away from confusing clutter to simple-yet-powerful graphics based on session load and wait bottlenecks, and this design continues to be the foundation of OEM 11g. Kyle has a long and distinguished career in the database world, having also worked for Oracle, Quest and other organizations on database performance tuning and optimization. He has designed tools to improve high-end performance monitoring, such as direct memory attach to bypass SQL and interactive graphic displays of performance data. Kyle presents regularly at industry conferences and teaches database performance tuning classes around the world.

To register for this free webinar, visit the registration site.

The Health Information Technology for Economic and Clinical Health (HITECH) Act, part of the American Recovery and Reinvestment Act (ARRA) of 2009, created an opportunity to improve the performance of the nation’s health system through an unprecedented investment in health information technology. However, healthcare entities must implement 25 major MU requirements into their EHR systems to qualify for a piece of the billions of dollars in government incentive funds.

Healthcare architects, developers and DBAs developing information systems must be thoroughly familiar with MU to understand how the requirements will change their existing and future implementations. A recent survey of healthcare IT professionals conducted by Embarcadero shows that close to 60% are in the process of implementing an EHR system.

Webinar attendees will learn:
• An explanation of ARRA, HITECH, MU, and certification
• How technical personnel such as data architects, DBAs and developers will be affected by MU
• The best ways to determine the MU gaps that might be found in existing systems
• The types of additional expertise technical personnel may need to meet MU
• How quickly systems will need to be modified and deployed to adhere to MU rules

Registered webinar attendees will also receive a complimentary copy of Shahid Shah’s white paper, “How Meaningful Use Impacts Healthcare Data Management Professionals.”

About the Speaker
Shahid N. Shah is an internationally recognized and influential healthcare IT thought leader who is known as "The Healthcare IT Guy" across the Internet. He is an Embarcadero consultant and he also advises various federal agencies on IT matters. Shahid has architected and built multiple clinical solutions over his almost 20-year career and he is a winner of the Federal Computer Week coveted Fed 100 award, which is given to IT experts who have made a big impact in the government. He helped design and deploy the American Red Cross’s EHR solution across thousands of sites; he’s built two web-based EMRs now in use by hundreds of physicians; he’s designed large groupware and collaboration sites in use by thousands; and, as an ex-CTO for a billion dollar division of CardinalHealth, he helped design advanced clinical interfaces for medical devices and hospitals. Shahid also serves as a senior technology strategy advisor to NIH’s SBIR/STTR program helping small businesses commercialize their healthcare applications.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.
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Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

What Healthcare Data Architects, Developers, and DBA’s need to know about achieving HITECH Meaningful Use and Certification

The HITECH Act, part of the American Recovery and Reinvestment Act Stimulus Bill passed in 2009, establishes 25 major “Meaningful Use” (MU) requirements that all electronic medical records systems must implement in order to have their users qualify for billions in government incentive money. These MU requirements will change existing and future implementations, affecting nearly all healthcare architects, developers and DBAs developing these information systems.
Join healthcare IT expert, Shahid Shah, for an insightful webinar on the impacts of meaningful use, certification of electronic health record systems, and what this means to data management professionals.
Date: Wednesday, July 14th, 2010
Time: 11:00 AM Pacific / 2:00 PM Eastern

In this one hour webinar, you’ll learn:

• What ARRA, HITECH, Meaningful Use (MU), and Certification mean
• How technical personnel such as data architects, DBAs and developers will be affected by MU
• The best ways to determine the MU gaps that might be found in existing systems
• Additional expertise technical personnel may need to meet MU.
• How quickly systems will need to be modified and deployed to meet MU rules

Registered webinar attendees will also receive a complimentary copy of Shahid Shah’s white paper, “How Meaningful Use Impacts Healthcare Data Management Professionals”.

Register today!
About the Presenter
Shahid N. Shah is an internationally recognized and influential healthcare IT thought leader who is known as "The Healthcare IT Guy" across the Internet. He is a consultant to various federal agencies on IT matters and winner of Federal Computer Week’s coveted "Fed 100" award given to IT experts that have made a big impact in the government. Shahid has architected and built multiple clinical solutions over his almost 20 year career. He helped design and deploy the American Red Cross’s electronic health record solution across thousands of sites; he’s built two web-based EMRs now in use by hundreds of physicians; he’s designed large groupware and collaboration sites in use by thousands; and, as an ex-CTO for a billion dollar division of CardinalHealth he helped design advanced clinical interfaces for medical devices and hospitals. Shahid also serves as a senior technology strategy advisor to NIH’s SBIR/STTR program helping small businesses commercialize their healthcare applications.

Shahid runs three successful blogs. At http://shahid.shah.org he writes about architecture issues, at http://www.healthcareguy.com he provides valuable insights on how to apply technology in health care, at http://www.federalarchitect.com he advises senior federal technologists, and at http://www.hitsphere.com he gives a glimpse of the health-care IT blogosphere as an aggregator.

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Learn how to extend your current DBA skills into Oracle, DB2, SQL Server, Sybase, and more

If you’re a DBA, at some point in your career you’ll have to support two or more types of database platforms. Whether they come to you via new applications, a company acquisition, or somehow just pop up (darn those app developers!), supporting databases beyond your comfort zone can be challenging. 
During this lively conversation, Stephen Wynkoop and Scott Walz will present real world examples as they discuss the five things every DBA needs to know when managing multiple database platforms:

1. Schema and data migration and reporting
2. Security management
3. Object management and change management
4. Detecting and diagnosing storage problems
5. Diagnosing and repairing performance problems

Attend this webinar and you’ll learn:

• Proactive techniques you can use to improve database performance
• How setting up a proactive storage monitoring plan can improve availability while decreasing your hardware costs
• How to use the latest tools to increase you own productivity while expanding your skills into unfamiliar databases
• A general understanding of the variables involved in managing multiple database platforms

Register Now!

Speaker Bios

Scott Walz
Scott Walz has more than 15 years of experience in database development and administration and currently serves as the senior director of product management for Embarcadero Technologies. In this position, Scott oversees the direction of the company’s database product family, while focusing on database development and administration products. Prior to joining Embarcadero four years ago, Scott served as a development lead for Louisville Gas & Electric. He holds a bachelor’s degree in computer information systems from Western Kentucky University.

Stephen Wynkoop
Stephen is a Microsoft SQL Server MVP and the founder of SSWUG.ORG. He writes a daily column and newsletter on the site and produces a weekly SQL Server video program on the site. Stephen is the author of more than 12 books translated into 7 languages around the world. Stephen has spoken at numerous technology conferences and reports regularly on the happenings in the technology world.

Wednesday, June 30th, 2010
5:00pm GMT
12:00pm EDT 
9:00am PDT

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Your registration includes a FREE six month membership to SSWUG.org (worth $US49.95), with unlimited access to:

• More than 100,000 articles and summaries

• 500+ Scripts

• 500+ FAQs

• Video Tutorials

• Industry News

—————————————
One Live Attendee will WIN a copy of DB Artisan XE!

SAN FRANCISCO – June 3, 2010 – Embarcadero Technologies, Inc. is the proud recipient of two 2010 SD Times 100 awards based on its demonstrated innovation and leadership in the software development community, specifically for its contributions to two categories: Tools & Frameworks and Database & Data.

SD Times editors identified the industry’s top leaders and divided them into 10 categories. Winning criteria included considering each company’s technology offering, how they advanced the software development industry, the company’s reputation, and how much buzz the company and its technology generated within the industry.
“The SD Times 100 reflects the list of companies that we believe to be the best of the best,” said Alan Zeichick, editorial director of BZ Media’s SD Times. “Year after year, Embarcadero Technologies continues to be among our list of winners due to their valuable impact on the software development industry.”

Embarcadero was also an SD Times 100 winner in 2005, 2006, 2008 and 2009.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is the leading provider of software tools that empower application developers and data management professionals to design, build, and run applications and databases more efficiently in heterogeneous IT environments. Over 90 of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero’s award-winning products to optimize costs, streamline compliance, and accelerate development and innovation. Founded in 1993, Embarcadero is headquartered in San Francisco with offices located around the world. Embarcadero is online at www.embarcadero.com.

WebWireID117957

Embarcadero Website

WEBWIRE – Wednesday, June 02, 2010

Contact Information

Michelle Chase Baum

Media Relations

Chase Communications

303-284-8440

michelle@chasecomm.net

Embarcadero Technologies, long known for providing premium database design, development and management tools for all major database platforms, is unveiling a new line of database products that carry an XE brand. Embarcadero XE products incorporate three distinguishing features – deep, native support across all major databases with a consistent user interface, centralized license management and on-demand tool access via Embarcadero® ToolCloud™, and an easy upgrade path to Embarcadero® All-Access™ XE.

“So now, we are not only changing how premium database tools are sold, we are transforming how IT organizations can manage, provision and access those tools so they can optimize their technology spend and improve efficiency.”

XE products represent a fundamental shift in the database tools market. Leading vendors, including Embarcadero, have historically offered tools with feature support for multiple databases, but support for each database was sold separately. With Embarcadero’s XE line, support for all database types is included with each product. Embarcadero is also the only vendor providing ToolCloud technology with its products.

“With today’s increasingly complex, heterogeneous database environments, organizations need to maximize the capabilities of IT staff and leverage opportunities for greater automation, efficiency and scale,” said Will Cappelli, research vice president, Gartner. “While domain-specific database tools help meet some of these challenges, companies need to consider how easily these tools can be accessed and managed or their sought-after operational benefits may be limited.”

“We are meeting the challenges of complex IT environments by making it more cost-effective to equip IT staff with the tools they need, while simultaneously making those tools easier to manage,” said Michael Swindell, senior vice president of marketing and products for Embarcadero. “So now, we are not only changing how premium database tools are sold, we are transforming how IT organizations can manage, provision and access those tools so they can optimize their technology spend and improve efficiency.”

Embarcadero XE products are distinguished by the following capabilities:

• Heterogeneous database support: Each XE product includes deep, native database platform and version support for all major databases, including Oracle®, Microsoft SQL Server®, DB2®, Sybase®, MySQL® and more with each product providing a consistent user interface across database platforms.
• Embarcadero ToolCloud-enabled: XE products provide users with on-demand, “zero-install” access to tools, along with centralized license management, which streamline the access, administration and provisioning of tool licenses for organizations with multiple users.
• All-Access upgradeable: Embarcadero products can be upgraded to All-Access XE, a complete, on-demand tool chest for architects, DBAs and developers working in heterogeneous database environments.

Prior to Embarcadero’s new XE product line, data management professionals had two unfavorable options – using rudimentary ODBC/JDBC-based database tools that only provided generic feature support, or using platform-specific tools from database vendors or third-party tool vendors for native feature support and control. Embarcadero’s new XE tools overcome the shortcomings of these options by incorporating deep, native support for all major databases within a single tool, enabling users to extend their skills across both single platform and heterogeneous environments. Inclusion of support for all databases reduces licensing, training and operational costs.

“In the past, a customer would be identified as an Oracle shop or a SQL Server shop, but today’s IT organizations need to manage various types of databases,” added Swindell. “Our new XE products ensure they’re prepared for whatever database comes in front of them.”

XE products also incorporate Embarcadero’s ToolCloud technology. ToolCloud centralizes and simplifies tool licensing and provisioning and gives users click-and-run access to tools via Embarcadero™ InstantOn™ capabilities. This enables users to access the tools they need on-demand with full fidelity and performance and without complex installations.

Embarcadero’s initial introduction of XE products is part of a larger companywide initiative that involves extending the XE brand and capabilities across its data modeling and application development tools later this year. Meanwhile, Embarcadero’s initial line of XE tools include:

• All-Access XE – The industry’s only on-demand heterogeneous tool chest
• DB Change Manager XE – A tool for simplifying, automating and reporting on database changes
• DB Optimizer XE – A tool for heterogeneous database SQL profiling, tuning and monitoring
• DBArtisan® XE – A tool for heterogeneous database administration
• Rapid SQL® XE – A heterogeneous SQL integrated development environment (IDE)

Pricing and Availability

Five Embarcadero XE tools are now available at varying starting prices. Pricing for All-Access XE begins at $2,995, pricing for DB Change Manager XE begins at $795, pricing for DB Optimizer XE begins at $795, pricing for DBArtisan XE begins at $4,995 and pricing for Rapid SQL XE begins at $1,495. All pricing is in U.S. dollars.

About Embarcadero Technologies

Embarcadero Technologies, Inc. is the leading provider of software tools that empower application developers and data management professionals to design, build and run applications and databases more efficiently in heterogeneous IT environments. Over 90 of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero’s award-winning products to optimize costs, streamline compliance, and accelerate development and innovation. Founded in 1993, Embarcadero is headquartered in San Francisco with offices located around the world. Embarcadero is online at www.embarcadero.com.

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

It reminded me of something I’d intended to post about for some time, the Embarcadero All-Access system allows no-touch install of many of its tools. Here is how it works. First, you run the All-Access client:

I’m not showing all the available tools here: I count 17 currently. You’ll notice many of them are marked InstantOn. Let’s say I want to take a look at DBArtisan. I click the link and get a dialog:

This invites me to start a download. Click Yes and I get a download thermometer:

Once downloaded, I have to pass a license screen and enter a serial number. Presuming you have a current subscription, you can get a serial number by logging on to you Embarcadero account and requesting it there, where it is supplied instantly. This part of the process is similar to that used by Microsoft for MSDN subscriptions. It is a shame it is not built into the All Access desktop client, but a minor inconvenience.

Then the application runs.

No further setup, no install options, or any of the other complications that often accompany installing developer tools.

To be fair, I can think of other development tools that are pretty much download and run. Eclipse is usually good in this respect, at least until you try to get updates. Further, even with All Access there can be additional steps. Instant-on 3rd Rail, for example, does not install a Ruby runtime, so it is not really click and run: the Eclipse-based IDE runs, but you cannot start a project without getting a Ruby interpreter from somewhere.

Nevertheless, this is the closest I’ve seen to on-demand developer tools, short of the interesting browser-hosted tools that are emerging. Embarcadero now also calls it the ToolCloud. It is not just an easy install; this is application virtualisation:

Aimed at simplifying deployment, enabling side-by-side versioning of products, and breaking down the barriers to use, InstantOn is also great in locked-down desktop environments, since the product does not affect any system files or system registry settings.

says the faq.

Alongside the technical aspects, All-Access simplifies license management for a development team. You can install the server piece on your own network for full control.

This comes at a price of course. There are four subscription levels, from Bronze to Platinum, though even the Bronze gives you use of a wide range of tools including Delphi, C++ Builder, JBuilder, Rapid SQL, some parts of ER/Studio, 3rdRail and Delphi for PHP. Example price from Grey Matter in the UK starts at £3188.57 for a 1-year Bronze concurrent license.

The interesting question: when can this be made into a generic tool that developers can use for deploying their own applications?

By tim, on March 31st, 2010 Follow tim on Twitter

Watch online video tutorials to get a quick start and useful tips.  Learn from the Expert and see how to rapidly build high-performance database applications with Delphi, C++Builder, Delphi Prism and RAD Studio. 

dbExpress Database Access Components in Delphi – Delphi 101

This tutorial video describes how to use the dbExpress database access components in Delphi and RAD Studio along with a demonstration of rapidly building a database application with the Firebird database.

About the Presenter

Mike Rozlog
Product Manager of Delphi Solutions at Embarcadero Technologies

Mike Rozlog is the Product Manager of Delphi Solutions for Embarcadero Technologies. In this role, he is focused on ensuring the family of Delphi developer products being created by Embarcadero meets the expectations of developers around the world. Much of his time is dedicated to discussing and explaining the technical and business aspects of Embarcadero’s products and services to analysts and other audiences worldwide. Mike was formerly with CodeGear, a developer tools group that was acquired by Embarcadero in 2008. Previously, he spent more than eight years working for Borland in a number of positions, including a primary role as Chief Technical Architect. A reputed author, Mike has been published numerous times. His latest collaboration is Mastering JBuilder from John Wiley & Sons, Inc.

Watch online video tutorials to get a quick start and useful tips.  Learn from the Expert and see how to rapidly build high-performance database applications with Delphi, C++Builder, Delphi Prism and RAD Studio. 

Delphi 101: Database Access Methods in Delphi

This tutorial video describes the database access options in Delphi and C++Builder and helps you select the best approach for your database projects.  Visit http://bit.ly/delphidb for more information.

About the Presenter

Mike Rozlog
Product Manager of Delphi Solutions at Embarcadero Technologies

Mike Rozlog is the Product Manager of Delphi Solutions for Embarcadero Technologies. In this role, he is focused on ensuring the family of Delphi developer products being created by Embarcadero meets the expectations of developers around the world. Much of his time is dedicated to discussing and explaining the technical and business aspects of Embarcadero’s products and services to analysts and other audiences worldwide. Mike was formerly with CodeGear, a developer tools group that was acquired by Embarcadero in 2008. Previously, he spent more than eight years working for Borland in a number of positions, including a primary role as Chief Technical Architect. A reputed author, Mike has been published numerous times. His latest collaboration is Mastering JBuilder from John Wiley & Sons, Inc.

Here are a few more ways you can connect with us at Enterprise Data World 2010:

Visit us at Booth #213 and check out the latest with ER/Studio Enterprise and Embarcadero ToolCloud

Come see how cutting-edge features in ER/Studio, including ER/Studio Portal and the all new ToolCloud, can help you get better modeling and metadata management done faster. And while you’re there, enter a daily drawing to win an Amazon Kindle and Len Silverston’s Data Model Resource Book.

Attend the ER/Studio SIG Session on Wednesday, March 17, 4:30pm to 5:30pm

The ER/Studio Special Interest Group (ER SIG) provides you with an opportunity to learn tips and techniques, network with other ER/Studio customers and get the latest news about upcoming features and functionality from Embarcadero.  Embarcadero and the ER SIG leadership are committed to growing our on-line community. If you would like to share your thoughts, please take a moment to fill out this quick survey- http://www.surveymonkey.com/s/3B2VJ82

Join us on Wednesday March 17, 5:30pm to 7:30pm for Embarcadero’s VIP customer appreciation party at First Crush Wine Bar

Wednesday March 17, 5:30pm – 7:30pm 

First Crush Wine Bar

101 Cyril Magnin (just a block from the the San Francisco Hilton, EDW 2010 venue)

Stop by the Embarcadero Booth (#213) to pick up your pass and map

Hear Embarcadero’s own Jason Tiret speak on ‘How to Integrate Modeling and Web 2.0 Technologies to Improve Communication" on Thursday, March 18

On March 18 at 9:50 AM, come hear Jason Tiret, Director of Modeling and Design Solutions for Embarcadero Technologies, speak on leveraging Web 2.0 type of technologies to improve communication and collaboration in enterprise modeling.

Special Discount for Embarcadero Customers

Get $100 off your registrations if you register by February 26, 2010.  Just register online http://edw2010.wilshireconferences.com and use discount code: EDW10EMB

Enterprise Data World 2010 – March 14-18, 2010

Hilton San Francisco Union Square

333 O’Farrell Street – San Francisco, California 94102 USA