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	<title>Database Administration Tools</title>
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	<description>Embarcadero Technologies</description>
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		<title>Embarcadero RAD Studio XE Sneak Preview: Optimizing and Automating the Build Process</title>
		<link>http://database-administration.net/embarcadero-rad-studio-xe-sneak-preview-optimizing-and-automating-the-build-process</link>
		<comments>http://database-administration.net/embarcadero-rad-studio-xe-sneak-preview-optimizing-and-automating-the-build-process#comments</comments>
		<pubDate>Tue, 17 Aug 2010 21:05:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[RAD Studio]]></category>

		<guid isPermaLink="false">http://database-administration.net/embarcadero-rad-studio-xe-sneak-preview-optimizing-and-automating-the-build-process</guid>
		<description><![CDATA[SAN FRANCISCO – August 17, 2010 — Embarcadero Technologies, a leading provider of multi-platform database tools and developer software, today announced the second of three Embarcadero® RAD Studio XE sneak previews leading up to the launch of the new application development suite in early September. The upcoming “2011” release will be named RAD Studio XE [...]]]></description>
			<content:encoded><![CDATA[<p><strong>SAN FRANCISCO – August 17, 2010 </strong>— Embarcadero Technologies, a leading provider of multi-platform database tools and developer software, today announced the second of three <a href="http://www.embarcadero.com/rad-studio-xe-preview">Embarcadero® RAD Studio XE sneak previews</a><strong></strong> leading up to the launch of the new application development suite in early September. The upcoming “2011” release will be named RAD Studio XE and will include Delphi® XE, C++Builder® XE, Delphi Prism™ XE and RadPHP™ XE.</p>
<p>The second sneak preview reveals <a href="http://www.embarcadero.com/rad-studio-xe-preview"><strong>new tools for developers to automate, manage and add additional functionality to their build processes</strong></a>. Several new tools are being added to RAD Studio XE to help streamline the development process through build automation, code quality assurance using static analysis, performance profiling, memory and resource debugging, and logging. </p>
<p> <object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/kO63NrWxE8E?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/kO63NrWxE8E?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>
<p>New RAD Studio XE tools revealed in this second preview include:</p>
<ul>
<li>FinalBuilder Embarcadero Edition includes features to define, debug, maintain, run and schedule repeatable build processes </li>
<li>Command line audits, metrics and documention generation to add even more functionality to automated builds </li>
<li>AQTime Standard with profiling features to deliver high-performance applications </li>
<li>CodeSite Express with logging tools to assist with building high-quality applications </li>
</ul>
<p>“Most developers would argue that time constraints and scope creep make it impossible for them to work any harder, so the alternative is to work smarter – accomplish more in less time and automate all of the repeatable tasks,” said Michael Swindell, senior vice president of marketing and product management for Embarcadero Technologies. “With the new tools that we’re incorporating into RAD Studio XE, <a href="http://www.embarcadero.com/rad-studio-xe-preview"><strong>developers can focus on coding the important stuff and automate the rest</strong></a>.”&#160; </p>
<p>The RAD Studio XE release also marks the extension of the new XE brand and capability set to Embarcadero’s application development line, including RAD Studio and each standalone tool in the suite. XE products are distinguished by three key components:&#160; support for multiple database types and deployment environments; Embarcadero® ToolCloud technology for centralized license management and on-demand tool access; and an easy upgrade path to Embarcadero® All-Access™ XE.</p>
<p>As with all Embarcadero tools, the RAD Studio XE suite of products will also be available via the Embarcadero All-Access toolbox. </p>
<p>Throughout August, Embarcadero will be showcasing sneak previews to show what’s in store for RAD Studio XE with its new versions of Delphi XE, C++Builder XE, Delphi Prism XE and, now, RadPHP XE. </p>
<p>To view the latest sneak peek blogs and videos on RAD Studio XE, visit <a href="http://www.embarcadero.com/rad-studio-xe-preview"><strong>http://www.embarcadero.com/rad-studio-xe-preview</strong></a></p>
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		</item>
		<item>
		<title>Embarcadero RAD Studio XE Sneak Preview: Coding and Productivity Enhancements for New Development Suite</title>
		<link>http://database-administration.net/embarcadero-rad-studio-xe-sneak-preview-coding-and-productivity-enhancements-for-new-development-suite</link>
		<comments>http://database-administration.net/embarcadero-rad-studio-xe-sneak-preview-coding-and-productivity-enhancements-for-new-development-suite#comments</comments>
		<pubDate>Tue, 10 Aug 2010 16:36:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[RAD Studio]]></category>
		<category><![CDATA[delphi]]></category>

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		<description><![CDATA[SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Embarcadero Technologies, a leading provider of multi-platform database tools and developer software, today announced the first of three Embarcadero® RAD Studio XE sneak previews leading up to the launch of the new application development suite in early September. The upcoming “2011” release will be named RAD Studio XE and will include Delphi® XE, [...]]]></description>
			<content:encoded><![CDATA[<p>SAN FRANCISCO&#8211;(<a href="http://www.businesswire.com/">BUSINESS WIRE</a>)&#8211;Embarcadero Technologies, a leading provider of multi-platform database tools and developer software, today announced the first of three Embarcadero® RAD Studio XE sneak previews leading up to the launch of the <a href="http://www.embarcadero.com/rad-studio-xe-preview">new application development suite</a><b></b> in early September. The upcoming “2011” release will be named RAD Studio XE and will include Delphi® XE, C++Builder® XE, Delphi Prism™ XE and RadPHP™ XE. </p>
<blockquote><p>“These new capabilities offer very specific benefits that will enable developers to save time on coding, increase productivity and focus on developing quality applications faster.”</p>
</blockquote>
<p>This first sneak preview showcases <a href="http://www.embarcadero.com/rad-studio-xe-preview">developer and team productivity enhancements</a><b></b> that will be made possible with the new release, along with enhancements to the IDE and new tool chain, modeling and debugging capabilities. These new core productivity enhancements will <a href="http://www.embarcadero.com/rad-studio-xe-preview">enable developers to better manage their source code</a><b></b> and, ultimately, streamline the development process. </p>
<p>New RAD Studio XE features revealed in this first preview include: </p>
<ul>
<li>Subversion version control integration to help manage source code revisions in the Delphi, C++Builder and Delphi Prism IDEs </li>
<li>Rapid PHP web development added to RAD Studio with RadPHP XE </li>
<li>New debugging features for Delphi, C++Builder and RadPHP XE </li>
<li>Modeling enhancements in Delphi XE, including enhanced code generation from the modeler for higher quality code, as well as the ability to generate sequence diagrams from methods </li>
</ul>
<p>“Developers are constantly challenged to keep productivity high, yet they’re also required to manage source code revisions for themselves and within their team,” said Michael Swindell, senior vice president of marketing and product management for Embarcadero Technologies. “These new capabilities offer very <a href="http://www.embarcadero.com/rad-studio-xe-preview">specific benefits that will enable developers to save time on coding</a><b></b>, increase productivity and focus on developing quality applications faster.” </p>
<p>The RAD Studio XE release also marks the extension of the new XE brand and capability set to Embarcadero’s application development line, including RAD Studio and each standalone tool in the suite. XE products are distinguished by three key components: support for multiple database types and deployment environments; Embarcadero® ToolCloud technology for centralized license management and on-demand tool access; and an easy upgrade path to Embarcadero® All-Access™ XE. </p>
<p>As with all Embarcadero tools, the RAD Studio XE suite of products will also be available via the Embarcadero All-Access toolbox. </p>
<p>Throughout August, Embarcadero will be showcasing sneak previews to show what’s in store for RAD Studio XE with its new versions of Delphi XE, C++Builder XE, Delphi Prism XE and, now, RadPHP XE. </p>
<p>To view the latest sneak peek blogs and videos on RAD Studio XE, visit <a href="http://www.embarcadero.com/rad-studio-xe-preview">http://www.embarcadero.com/rad-studio-xe-preview</a><b></b><b>.</b></p>
<p><b>About Embarcadero Technologies</b></p>
<p>Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at <a href="http://www.embarcadero.com/">www.embarcadero.com</a><b></b>. </p>
<p>Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners. </p>
]]></content:encoded>
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		</item>
		<item>
		<title>Special Offer for C++Builder Architect Customers!</title>
		<link>http://database-administration.net/special-offer-for-cbuilder-architect-customers</link>
		<comments>http://database-administration.net/special-offer-for-cbuilder-architect-customers#comments</comments>
		<pubDate>Thu, 05 Aug 2010 19:19:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CBuilder]]></category>

		<guid isPermaLink="false">http://database-administration.net/special-offer-for-cbuilder-architect-customers</guid>
		<description><![CDATA[
If you’ve been waiting to upgrade, now is the time. You will never get more for less.    For a limited time, Embarcadero is offering a specially priced C++Builder® Architect upgrade that not only includes the latest C++Builder 2010 release, but also over a dozen of our best database and application development tools [...]]]></description>
			<content:encoded><![CDATA[<p><img border="0" alt="UltimateC++Build_noLogo_680" src="http://img.en25.com/eloquaimages/clients/embarcadero/%7b77d49068-553c-46d2-95ec-ca480fb29569%7d_ultimatec++build_nologo_680.jpg" width="500" height="110" /></p>
<p>If you’ve been waiting to upgrade, now is the time. You will never get more for less.    <br />For a limited time, Embarcadero is offering a specially priced <a href="http://www.embarcadero.com/offers/the-ultimate-cbuilder-upgrade">C++Builder® Architect upgrade</a> that not only includes the latest C++Builder 2010 release, <strong>but also over a dozen of our best database and application development tools wrapped into a single All-Access license</strong>.     </p>
<p>Plus, you’ll get a full year of support and maintenance so you will stay up to date and get all of the upcoming releases, including the next C++Builder release.&#160; <strong>For a limited time when you upgrade to the C++Builder All-Access* Bundle for only $3,795 you get:</strong></p>
<p><strong>Our world-class RAD tools</strong>     <br />• Delphi® Architect     <br />• C++Builder Architect     <br />• Delphi Prism™ Enterprise     <br />• Delphi® for PHP     <br /><strong>     <br />Tools to streamline your database development, change management, SQL tuning</strong>     <br />• Rapid SQL® Pro and Developer Pro     <br />• DB Optimizer Professional     <br />• DB Change Manager Pro Unlimited     <br />• ER/Studio®&#160; Enterprise     <br />• DBArtisan® Standard     <br /><strong>     <br />And many more…       <br /></strong>• JBuilder® Enterprise     <br />• 3rdRail®     <br />• J Optimizer     <br />• InterBase® SMP Server Edition     </p>
<p>This special C++Builder All-Access offer includes over $17,000 worth of developer and database tools, a full year of upcoming releases for only $3,795, plus one full year of support and maintenance.     <br /><strong>     <br /><a href="http://www.embarcadero.com/offers/the-ultimate-cbuilder-upgrade">Learn more about the product and offers now &gt;&gt;</a><strong></strong></strong></p>
<p><strong>Hurry, limited time offer.</strong></p>
<h3><strong>Buy Now &gt;&gt; <a href="http://etnaweb04.embarcadero.com/company/contact_sales.php">Contact Sales</a></strong></h3>
<p><img border="none" src="http://img.en25.com/eloquaimages/clients/Embarcadero/{f410fb33-5b1a-4aed-acd9-6fc4ede29b77}_embt_logo_main.gif" width="245" height="91" /></p>
<p><strong>     <br />Have A Question &gt;&gt;</strong></p>
<p>Give us a call    <br />1-888-233-2224&#160; <br />Or email us at     <br /><a href="mailto:sales@embarcadero.com">sales@embarcadero.com</a></p>
<hr />
<p><strong>There are many ways to Connect to the Embarcadero Community!</strong>     <br /><img align="absMiddle" src="http://img.en25.com/eloquaimages/clients/codegear/%7bdf776849-67dc-4bad-a349-c43b9c4d2dcd%7d_social_network_edn_logo.gif" width="18" height="15" /> Stay in touch and keep your profile current at the <a href="http://edn.embarcadero.com">Embarcadero Developer Network</a>     <br /><img align="absMiddle" src="http://img.en25.com/eloquaimages/clients/codegear/%7b9176da23-5fa6-49f7-87ad-d9572db414a6%7d_social_network_twitter_logo.gif" width="20" height="20" /> Follow us on <a href="http://twitter.com/EmbarcaderoTech">Twitter</a> <img align="absMiddle" src="http://img.en25.com/eloquaimages/clients/codegear/%7be70a4a02-e760-4f79-8086-d816daaf1705%7d_social_network_yt_logo.gif" width="20" height="20" /> Watch us on our <a href="http://www.youtube.com/embarcaderotechnet">YouTube! Channel</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Call for Papers =&gt; CodeRage 5</title>
		<link>http://database-administration.net/call-for-papers-coderage-5</link>
		<comments>http://database-administration.net/call-for-papers-coderage-5#comments</comments>
		<pubDate>Tue, 03 Aug 2010 23:40:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CodeRage]]></category>

		<guid isPermaLink="false">http://database-administration.net/call-for-papers-coderage-5</guid>
		<description><![CDATA[ 
Embarcadero Technologies has begun planning for our fifth annual online conference with exciting and helpful content offered specifically for software developers – CodeRage 5 – to be held October 4-8, 2010.
You are invited to submit abstracts for consideration as a speaker at CodeRage 5. Please submit an abstract for each of your proposed presentations. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.embarcadero.com/images/et/banners/Landing_Pages/CodeRage5_970x200_NoRegBtn.jpg" width="650" height="134" /> </p>
<p>Embarcadero Technologies has begun planning for our fifth annual online conference with exciting and helpful content offered specifically for software developers – CodeRage 5 – to be held October 4-8, 2010.</p>
<p>You are invited to submit abstracts for consideration as a speaker at CodeRage 5. Please submit an abstract for each of your proposed presentations. Please read all information carefully.</p>
<p><strong><u>The deadline for submitting abstracts is August 17, 2010.</u></strong></p>
<p>Abstracts will be reviewed by a panel of Embarcadero employees and we will notify submitters within 2 weeks of the abstract submission deadline regarding the status of proposals.</p>
<p>Thank you for your interest. We are excited about hosting this CodeRage event and the participation of our community is vital to our success. We look forward to seeing your ideas!</p>
<p>Sincerely,    <br />Christine Ellis &amp; Anders Ohlsson</p>
<p>Developer Relations    <br />Embarcadero Technologies     <br /><a href="mailto:christine.ellis@embarcadero.com">christine.ellis@embarcadero.com</a> T</p>
<p><a href="mailto:anders.ohlsson@embarcadero.com">anders.ohlsson@embarcadero.com</a> </p>
<h4>Speaker Deadlines</h4>
<ul>
<li><strong>August 17, 2010</strong>       <br /><strong>Abstract submissions due        <br /></strong></li>
<li><em>Late August</em>       <br /><em>Speakers notified regarding participation        <br /></em></li>
<li><em>September 6, 2010</em>       <br /><em>Online speaker meeting        <br /></em></li>
<li><strong>September 7, 2010</strong>       <br /><strong>Speaking agreement forms due        <br /></strong></li>
<li><strong>September 20, 2010</strong>       <br /><strong>Final </strong><strong>presentation </strong><strong>recordings due        <br /></strong></li>
<li><em>September 27-28, 2010        <br /></em><em>Online s</em><em>peaker audio/video checks        <br /></em></li>
<li><strong>October 4-8, 2010</strong>       <br /><strong>Code</strong><strong>Rage </strong><strong>5 Online Developer </strong><strong>Conference</strong> </li>
</ul>
<p>&#160;</p>
<p><a name="PresentationDetails"></a></p>
<h4>Presentation Details</h4>
<p>Conference session time slots will be 45 minutes in length running a <strong>30-35 </strong><strong>minute pre-recorded technical presentation</strong> followed by <strong>10-</strong><strong>15 minutes </strong><strong>of live </strong><strong>question</strong><strong>s </strong><strong>and</strong><strong></strong><strong>answer</strong><strong>s</strong> with attendees. Sessions will be broadcast using <a href="http://office.microsoft.com/en-us/help/HA101733831033.aspx">Microsoft® Live Meeting</a>.</p>
<p>Speakers are required to pre-record their presentations to a 1024&#215;768 resolution SWF (Flash) file using screen recording software such as <a href="http://www.techsmith.com/camtasia.asp">Camtasia Studio</a> (using the trial version is acceptable), <a href="http://www.apple.com/finalcutstudio/finalcutpro/">Final Cut Pro</a> or similar. Please refer to John Kaster’s blog post available at http://blogs.embarcadero.com/johnk/2005/03/04/2880 for helpful information on how to make Flash recordings.</p>
<p>We encourage speakers to also submit presentation outlines, PowerPoint slides (.ppt) and/or a technical paper with their final presentations as well.</p>
<p><strong>IMPORTANT: </strong>Sessions will be of a technical nature and <strong><em>will not reflect marketing information</em></strong> unless submitted specifically as a Partner Solution.</p>
<h4>Target Audience</h4>
<p>We anticipate approximately 2,000 CodeRage online conference attendees which include developers from large corporations, government agencies, small and medium-sized companies, educators, and independent consulting businesses.</p>
<p>Attendees have a varied level of experience, and topics range from beginning to advanced levels. Selecting and gearing your presentation to a specific audience expertise level is very important, so please consider the level of your presentation proposals carefully.</p>
<h4>Use of Proprietary Code</h4>
<p>The primary purpose of conference presentations is to educate attendees on Embarcadero database and development technologies, products, and content which can assist attendees with their professional skills. Only under special circumstances will we accept presentations that demonstrate proprietary code or techniques, or rely upon proprietary products. If your presentation will contain anything you cannot share freely with the audience, please notify us in your abstract.</p>
<p>In a success story presentation, the code/technique/process may be proprietary, but you must be prepared to fully explain all of the techniques you demonstrate, either in a technical paper or in response to questions from the audience. For a success story presentation, speakers must have permission from the end user/client to have their company named in their presentation, paper, conference advertising, and the conference agenda.</p>
<h4>Speaker Meetings</h4>
<p>An online speaker meeting will be held in September upon acceptance of abstract proposals to familiarize speakers with the Live Meeting interface and to answer questions about recording presentations and the format of the event.</p>
<p>Speaker meetings with small groups of speakers will also be held 1 week prior to the conference to test submitted presentations and audio connections. Speaker attendance is required.</p>
<h4>Presentation Publication</h4>
<p><strong>IMPORTANT: </strong>Once selected, each speaker MUST submit their 30 minute pre-recorded presentation by the indicated deadline (see above).</p>
<p>All session presentations will be published on Embarcadero&#8217;s <a href="https://channel-e.embarcadero.com/">ChannelE</a> web site as replays. Examples of presentations from CodeRage 4 held in September 2009 are available at <a href="http://conferences.embarcadero.com/coderage/sessions">http://conferences.embarcadero.com/coderage/sessions</a>.</p>
<p>Embarcadero Technologies may choose to sell a conference proceedings DVD outside of this conference or to publish presentations in any media separately. Accordingly, submission of materials to Embarcadero will constitute your granting Embarcadero an irrevocable, non-exclusive license to use, reproduce, distribute, modify, and sub-license your materials by any means including electronic distribution. All speakers are required to sign a release agreeing to the above.</p>
<p><a name="ConferenceTopics"></a></p>
<h4>Conference Topics</h4>
<h3>Product Tracks</h3>
<p>We welcome abstract submissions on any of the following Embarcadero products. Sessions may focus on specific product features, product benefits, usages, and technologies.</p>
<p><strong>Heterogeneous, On-Demand Tool Chest</strong></p>
<ul>
<li>Embarcadero® All-Access™ XE </li>
</ul>
<p><strong>Application Development</strong></p>
<ul>
<li>Embarcadero® RAD Studio </li>
<li>Delphi® </li>
<li>C++Builder® </li>
<li>Delphi Prism™ </li>
<li>JBuilder® </li>
<li>Delphi® for PHP </li>
<li>3rdRail™ </li>
<li>TurboRuby® </li>
</ul>
<p><strong>Embedded &amp; Workgroup DBMS</strong></p>
<ul>
<li>InterBase® SMP </li>
</ul>
<p><strong>Design and Architecture Tools</strong></p>
<ul>
<li>ER/Studio® </li>
</ul>
<p><strong>Database Management &amp; Development</strong></p>
<ul>
<li>DBArtisan XE </li>
<li>Rapid SQL® </li>
<li>DB Change Manager XE </li>
</ul>
<p><strong>Performance Optimization</strong></p>
<ul>
<li>Embarcadero® DB Optimizer™ XE </li>
<li>Embarcadero® J Optimizer™ </li>
<li>Embarcadero® DSAuditor™ </li>
</ul>
<p><strong><em>You are by no means restricted to the topics suggested here or to identified categories. We welcome abstracts on any topics that you think will be of interest. </em></strong></p>
<p><a name="SubmittingAbstracts"></a></p>
<h4>Submitting Abstracts</h4>
<p>Please note that the receipt of this Call for Papers or the submission of an abstract or presentation does not automatically qualify you as a speaker for this conference. We expect to receive many more abstracts than the number of session slots; therefore, not all candidates will qualify as speakers.</p>
<p>Abstract submissions should be emailed to Anders Ohlsson at <a href="mailto:anders.ohlsson@embarcadero.com?subject=CodeRage%205%20Abstract%20Submission">anders.ohlsson@embarcadero.com</a> This e-mail address is being protected from spambots. You need JavaScript enabled to view it prior to the due date of <strong>Tuesday</strong><strong>, August 17</strong><strong>, 20</strong><strong>1</strong><strong>0 </strong><strong>at 5:00pm Pacific</strong><strong> (PD</strong><strong>T)</strong>.</p>
<p><strong>IMPORTANT</strong>: Please be sure to request a delivery receipt from your email server when sending your email. If you do not receive a reply indicating we’ve received your submission, we probably haven’t.</p>
<p>Please include complete contact information so that we may reach you with any questions we may have on your abstracts and to contact you with the status of your submissions. For each abstract, please include as much detail as you can to help us make educated decisions on which sessions to accept. Incomplete submissions will be rejected.</p>
<h3>Session Details:</h3>
<p>Session Title <em>(for advertisement)</em>:</p>
<p>Level <em>(All, Beginning, Intermediate or Advanced)</em>:</p>
<p>Short Description <em>(</em><em>1-2 sentence description of presentation </em><em>for advertisement)</em>:</p>
<p>Abstract<em> (</em><em>for review only</em><em>)</em>:</p>
<p><em>(Please provide a presentation outline with enough detail for us to determine if your proposal </em><em>will fit the scope of this event. Including speaker qualifications and comments to the review committee is encouraged.)</em></p>
<p><a name="BenefitsofBeingaSpeaker"></a></p>
<h4>Benefits of Being a Speaker</h4>
<ul>
<li>Meet your clients and customers in an interactive online environment; </li>
<li>Network and exchange ideas with community members; </li>
<li>Work with an intimate and targeted audience; </li>
<li>Share your expertise with the database community </li>
<li>Raise your profile as a professional in the computing industry; </li>
<li>Use this opportunity to influence the industry through your ideas and perspectives. </li>
</ul>
<p><a name="QuestionsAnswers"></a></p>
<h4>Questions &amp; Answers</h4>
<p>CodeRage will focus on what developers want and need to learn to stay current in our ever transforming industry. We&#8217;ve created this document to address some of the questions that may arise.</p>
<p><strong>Q. When will the list of actual sessions be published?</strong>     <br />A. A short list of sessions that are planned for the conference will be published by early September after session selections have been finalized. The complete program listing will be published by mid September.</p>
<p><strong>Q. Who is making decisions regarding which topics will be included in the program and who will be chosen as speakers? </strong>    <br />A. An internal selection committee comprised of Embarcadero employees representing each of the product groups will choose the topics to be covered and the speakers who will present them. We will notify submitters in late August regarding the status of their proposals.</p>
<p><strong>Q. Can I submit abstracts for sessions that market my products? </strong>    <br />A. Only Embarcadero Technology Partners and CodeRage Exhibitors will be selected to present a limited number of Partner Solution sessions.</p>
<p><strong>Q. If I’m selected as a speaker, will I get paid?</strong>     <br />A. Sorry, speakers will not be paid a stipend for this event. Attendance to the event is free and we feel the exposure provided to speakers is invaluable.</p>
<p><strong>Q. If I’m selected as </strong><strong>a speaker, may</strong><strong> I a</strong><strong>ttend other sessions as well? </strong>    <br />A. Yes. Speakers may attend any other presentations they wish.</p>
<p>We would love to receive your feedback and suggestions on how we can improve the technical program of this event. Please send your comments to Anders Ohlsson (<a href="mailto:anders.ohlsson@embarcadero.com">anders.ohlsson@embarcadero.com</a>) and Christine Ellis (<a href="mailto:christine.ellis@embarcadero.com">christine.ellis@embarcadero.com</a>).</p>
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		<title>Kyle Hailey To Speak at the InSync10 event in Melbourne</title>
		<link>http://database-administration.net/kyle-hailey-to-speak-at-the-insync10-event-in-melbourne</link>
		<comments>http://database-administration.net/kyle-hailey-to-speak-at-the-insync10-event-in-melbourne#comments</comments>
		<pubDate>Fri, 23 Jul 2010 18:30:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[database tools]]></category>

		<guid isPermaLink="false">http://database-administration.net/kyle-hailey-to-speak-at-the-insync10-event-in-melbourne</guid>
		<description><![CDATA[Embarcadero&#8217;s own Kyle Hailey will be speaking about Database Performance Made Easy at the InSync10 event in Melbourne, Australia 16 Aug, 3:30pm, http://bit.ly/bi5xLj.

InSync10 provides the most complete conference program developed by Oracle customers for Oracle customers
See full two day program of high calibre speakers           This [...]]]></description>
			<content:encoded><![CDATA[<p>Embarcadero&#8217;s own Kyle Hailey will be speaking about Database Performance Made Easy at the InSync10 event in Melbourne, Australia 16 Aug, 3:30pm, <a href="http://bit.ly/bi5xLj">http://bit.ly/bi5xLj</a>.</p>
<p><a href="http://www.insync-conference.com.au/index.php?p=1_43"><img style="margin: 20px 5px 0px 30px; display: inline" border="0" align="right" src="http://www.insync-conference.com.au/images/GoingToInsync10_large.png" /></a></p>
<p><strong>InSync10 provides the most complete conference program developed by Oracle customers for Oracle customers</strong></p>
<p><strong><a href="http://www.insync-conference.com.au/web_documents/insync10programme.pdf"><u>See full two day program of high calibre speakers</u></a>       <br /></strong>    <br />This year&#8217;s conference theme is &quot;Innovate, Interact, Educate and Maximise the Use of Your Oracle Software&quot;. InSync10 promises the most comprehensive Oracle applications and database agenda outside the US with the largest number of Oracle customers in one place. </p>
<p>Streams include Database, Middleware and Applications. This foremost event will showcase over 100 speakers from around Australia, New Zealand and further afield, with updates, presentations and reports from senior Oracle staff as well as an array of presentations from Oracle users. </p>
<p>You can&#8217;t afford to miss this opportunity to get &quot;insync&quot; with other Oracle users to share ideas and expand your knowledge. How do you get more value from your Oracle solutions? Come to InSync10 and find out. Join like-minded peers and share ideas, innovation and solutions.    <br />Add yourself to our <a href="mailto:info@insync-conference.com.au?subject=InSync10%20Mailing%20List">email list</a> and hear the latest. <a href="http://www.insync-conference.com.au/index.php?p=1_9">Registration now open.</a></p>
<hr />
</p>
<p><img border="0" hspace="15" vspace="5" align="left" src="http://www.insync-conference.com.au/images/k_hailey_headshot.gif" /> <b>Kyle Hailey</b>     <br /><i>Program Manager, Database Performance and Optimization Products, Embarcadero Technologies</i></p>
<p>Kyle Hailey joined Embarcadero with a goal of producing the easiest, most powerful tools for database performance tuning in the industry. Prior to Embarcadero, Kyle worked on a complete redesign of the Oracle Enterprise Manager 10g performance pages. His input shifted the screens away from confusing clutter to simple-yet-powerful graphics based on session load and wait bottlenecks, and this design continues to be the foundation of OEM 11g. Kyle has a long and distinguished career in the database world, having also worked for Oracle, Quest and other organizations on database performance tuning and optimization. He has designed tools to improve high-end performance monitoring, such as direct memory attach to bypass SQL and interactive graphic displays of performance data. Kyle presents regularly at industry conferences and teaches database performance tuning classes around the world. </p>
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		<title>Mastering Data Modeling for Master Data Domains</title>
		<link>http://database-administration.net/mastering-data-modeling-for-master-data-domains</link>
		<comments>http://database-administration.net/mastering-data-modeling-for-master-data-domains#comments</comments>
		<pubDate>Tue, 20 Jul 2010 17:55:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://database-administration.net/mastering-data-modeling-for-master-data-domains</guid>
		<description><![CDATA[
The concept of the “master” data repository implies that there is one and only one instance of each conceptual entity within the organization’s data environment. Yet over time, siloed business process, application, and data model development has led to diversity in representations of similar concepts across the different applications. So while the concept of multi-domain [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://forms.embarcadero.com/forms/AMUSCA1007MDMWebinar-7-28"><img alt="Loshin_970x200" src="http://www.embarcadero.com/images/et/banners/Landing_Pages/Loshin_970x200.jpg" width="670" height="138" /></a></p>
<p>The concept of the “master” data repository implies that there is one and only one instance of each conceptual entity within the organization’s data environment. Yet over time, siloed business process, application, and data model development has led to diversity in representations of similar concepts across the different applications. So while the concept of multi-domain master data management maps from the “silo” approach, it conflicts with the idea that the same entity might exist more than once in different contexts.</p>
<p>Join MDM expert, David Loshin, for an insightful discussion on the importance of developing master data models and the challenges and success strategies when developing master data models.</p>
<p><strong>Date: Wednesday, July 28, 2010      <br />Time: 11:00 AM Pacific / 2:00 PM Eastern</strong></p>
<p><strong></strong></p>
<p><a href="http://forms.embarcadero.com/forms/AMUSCA1007MDMWebinar-7-28"><img alt="registernow-btn" src="http://www.embarcadero.com/images/et/registernow-btn.gif" width="140" height="30" /></a></p>
<p><strong>In this one hour webinar, you’ll learn: </strong></p>
<ul>
<li>Understanding the type of master data concepts used across the enterprise </li>
<li>Differentiating between entity and the role that the entity plays in each context </li>
<li>Understanding the relationships among the different entities within and across contexts </li>
<li>Soliciting and articulating information requirements to guide data modeling and&#160; master system development </li>
</ul>
<h5><strong>About the Presenter</strong></h5>
<p> <img alt="David-Loshin" src="http://www.embarcadero.com/images/profile-pictures/David-Loshin.jpg" width="125" height="176" /><br />
<h5><strong>David Loshin</strong>     <br />President     <br />Knowledge Integrity Inc.</h5>
<p>David is the President of <a href="http://www.knowledge-integrity.com/index.html">Knowledge Integrity, Inc.</a>, a consulting and development company focusing on customized information management solutions including information quality solutions consulting, information quality training and business rules solutions. Loshin is the author of <a href="http://www.amazon.com/Master-Data-Management-OMG-Press/dp/0123742250/ref"><em>Master Data Management</em></a>, <em>Enterprise Knowledge Management</em> – <em>The Data Quality Approach</em> and <em>Business Intelligence</em> – <em>The Savvy Manager&#8217;s Guide. He has an expert channel on BeyeNetwork where he blogs on</em> information quality and is a frequent speaker on maximizing the value of information.</p>
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		<title>Embarcadero Webinar: How Meaningful Use Impacts Healthcare Data Management Professionals</title>
		<link>http://database-administration.net/embarcadero-webinar-how-meaningful-use-impacts-healthcare-data-management-professionals</link>
		<comments>http://database-administration.net/embarcadero-webinar-how-meaningful-use-impacts-healthcare-data-management-professionals#comments</comments>
		<pubDate>Mon, 12 Jul 2010 21:16:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[database tools]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://database-administration.net/embarcadero-webinar-how-meaningful-use-impacts-healthcare-data-management-professionals</guid>
		<description><![CDATA[Embarcadero Technologies and healthcare IT expert Shahid Shah on Wednesday, July 14 at 2:00 p.m. EDT for an insightful one-hour webinar that explores the impact of Meaningful Use (MU) and the certification of electronic health record (EHR) systems on data management professionals.
To register for this free webinar, visit the registration site.
The Health Information Technology for [...]]]></description>
			<content:encoded><![CDATA[<h5>Embarcadero Technologies and healthcare IT expert Shahid Shah on Wednesday, July 14 at 2:00 p.m. EDT for an insightful one-hour webinar that explores the impact of Meaningful Use (MU) and the certification of electronic health record (EHR) systems on data management professionals.</h5>
<p>To register for this free webinar, <a href="http://forms.embarcadero.com/forms/AMUSCA1007HealthCareWebinar7-14">visit the registration site</a>.</p>
<p>The Health Information Technology for Economic and Clinical Health (HITECH) Act, part of the American Recovery and Reinvestment Act (ARRA) of 2009, created an opportunity to improve the performance of the nation’s health system through an unprecedented investment in health information technology. However, healthcare entities must implement 25 major MU requirements into their EHR systems to qualify for a piece of the billions of dollars in government incentive funds. </p>
<p>Healthcare architects, developers and DBAs developing information systems must be thoroughly familiar with MU to understand how the requirements will change their existing and future implementations. A recent survey of healthcare IT professionals conducted by Embarcadero shows that close to 60% are in the process of implementing an EHR system. </p>
<p>Webinar attendees will learn:    <br />• An explanation of ARRA, HITECH, MU, and certification     <br />• How technical personnel such as data architects, DBAs and developers will be affected by MU     <br />• The best ways to determine the MU gaps that might be found in existing systems     <br />• The types of additional expertise technical personnel may need to meet MU     <br />• How quickly systems will need to be modified and deployed to adhere to MU rules</p>
<p>Registered webinar attendees will also receive a complimentary copy of Shahid Shah’s white paper, “How Meaningful Use Impacts Healthcare Data Management Professionals.”</p>
<p>About the Speaker    <br />Shahid N. Shah is an internationally recognized and influential healthcare IT thought leader who is known as &quot;The Healthcare IT Guy&quot; across the Internet. He is an Embarcadero consultant and he also advises various federal agencies on IT matters. Shahid has architected and built multiple clinical solutions over his almost 20-year career and he is a winner of the Federal Computer Week coveted Fed 100 award, which is given to IT experts who have made a big impact in the government. He helped design and deploy the American Red Cross’s EHR solution across thousands of sites; he’s built two web-based EMRs now in use by hundreds of physicians; he’s designed large groupware and collaboration sites in use by thousands; and, as an ex-CTO for a billion dollar division of CardinalHealth, he helped design advanced clinical interfaces for medical devices and hospitals. Shahid also serves as a senior technology strategy advisor to NIH’s SBIR/STTR program helping small businesses commercialize their healthcare applications.</p>
<p>About Embarcadero Technologies    <br />Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at <a href="http://www.embarcadero.com"></a><a href="http://www.embarcadero.com">www.embarcadero.com</a>.     <br />###     <br />Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners. </p>
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		<title>Achieving HITECH Meaningful Use and Certification for Data Management Professionals</title>
		<link>http://database-administration.net/achieving-hitech-meaningful-use-and-certification-for-data-management-professionals</link>
		<comments>http://database-administration.net/achieving-hitech-meaningful-use-and-certification-for-data-management-professionals#comments</comments>
		<pubDate>Thu, 01 Jul 2010 19:25:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[database tools]]></category>

		<guid isPermaLink="false">http://database-administration.net/achieving-hitech-meaningful-use-and-certification-for-data-management-professionals</guid>
		<description><![CDATA[
What Healthcare Data Architects, Developers, and DBA’s need to know about achieving HITECH Meaningful Use and Certification

The HITECH Act, part of the American Recovery and Reinvestment Act Stimulus Bill passed in 2009, establishes 25 major “Meaningful Use” (MU) requirements that all electronic medical records systems must implement in order to have their users qualify for [...]]]></description>
			<content:encoded><![CDATA[<p><img border="0" alt="How Meaningful Use Impacts Healthcare Data Management Professionals " src="http://img.en25.com/eloquaimages/clients/embarcadero/%7b0b5eab6c-17fb-4b09-9a9a-4a61be769e46%7d_healthcare_680x157.jpg" width="680" height="157" /></p>
<p><strong>What Healthcare Data Architects, Developers, and DBA’s need to know about achieving HITECH Meaningful Use and Certification</strong></p>
<p><img src="http://img.en25.com/eloquaimages/tinydot.gif" /></p>
<p>The HITECH Act, part of the American Recovery and Reinvestment Act Stimulus Bill passed in 2009, establishes 25 major “Meaningful Use” (MU) requirements that all electronic medical records systems must implement in order to have their users qualify for billions in government incentive money. These MU requirements will change existing and future implementations, affecting nearly all healthcare architects, developers and DBAs developing these information systems.    <br />Join healthcare IT expert, Shahid Shah, for an insightful webinar on the impacts of meaningful use, certification of electronic health record systems, and what this means to data management professionals.     <br /><strong>Date: Wednesday, July 14th, 2010      <br />Time: 11:00 AM Pacific / 2:00 PM Eastern</strong></p>
<p>In this one hour webinar, you’ll learn:</p>
<ul>
<li>What ARRA, HITECH, Meaningful Use (MU), and Certification mean </li>
<li>How technical personnel such as data architects, DBAs and developers will be affected by MU </li>
<li>The best ways to determine the MU gaps that might be found in existing systems </li>
<li>Additional expertise technical personnel may need to meet MU. </li>
<li>How quickly systems will need to be modified and deployed to meet MU rules </li>
</ul>
<p>Registered webinar attendees will also receive a complimentary copy of Shahid Shah’s white paper, <strong>“How Meaningful Use Impacts Healthcare Data Management Professionals”.      <br /></strong>    <br /><strong><a href="http://forms.embarcadero.com/forms/AMUSCA1007HealthCareWebinar7-14?elq=ac3cf04764054c9da02fb354a5bddffc"><strong>Register today!</strong></a></strong>     <br /><strong>About the Presenter</strong>     <br />Shahid N. Shah is an internationally recognized and influential healthcare IT thought leader who is known as &quot;The Healthcare IT Guy&quot; across the Internet. He is a consultant to various federal agencies on IT matters and winner of Federal Computer Week&#8217;s coveted &quot;Fed 100&quot; award given to IT experts that have made a big impact in the government. Shahid has architected and built multiple clinical solutions over his almost 20 year career. He helped design and deploy the American Red Cross&#8217;s electronic health record solution across thousands of sites; he&#8217;s built two web-based EMRs now in use by hundreds of physicians; he&#8217;s designed large groupware and collaboration sites in use by thousands; and, as an ex-CTO for a billion dollar division of CardinalHealth he helped design advanced clinical interfaces for medical devices and hospitals. Shahid also serves as a senior technology strategy advisor to NIH&#8217;s SBIR/STTR program helping small businesses commercialize their healthcare applications.</p>
<p>Shahid runs three successful blogs. At <a href="http://shahid.shah.org">http://shahid.shah.org</a> he writes about architecture issues, at <a href="http://www.healthcareguy.com">http://www.healthcareguy.com</a> he provides valuable insights on how to apply technology in health care, at <a href="http://www.federalarchitect.com">http://www.federalarchitect.com</a> he advises senior federal technologists, and at <a href="http://www.hitsphere.com">http://www.hitsphere.com</a> he gives a glimpse of the health-care IT blogosphere as an aggregator.</p>
<p><a href="http://forms.embarcadero.com/forms/AMUSCA1007HealthCareWebinar7-14?elq=ac3cf04764054c9da02fb354a5bddffc"><img border="0" alt="blue_gelcap_button_register_now" src="http://img.en25.com/eloquaimages/clients/embarcadero/%7bd8def04a-9054-4c96-8c31-b10775d676df%7d_register-now.gif" width="162" height="28" /></a></p>
<p>Have a question?</p>
<p><a href="mailto:info@emarcadero.com">Send</a> us an email or give us a call     <br />1-888-233-2224 </p>
<hr />
<p><strong>There are many ways to Connect to the Embarcadero Community!</strong>     <br /><img align="absMiddle" src="http://img.en25.com/eloquaimages/clients/codegear/%7bdf776849-67dc-4bad-a349-c43b9c4d2dcd%7d_social_network_edn_logo.gif" width="18" height="15" /> Stay in touch and keep your profile current at the <a href="http://edn.embarcadero.com">Embarcadero Developer Network</a>     <br /><img align="absMiddle" src="http://img.en25.com/eloquaimages/clients/codegear/%7b9176da23-5fa6-49f7-87ad-d9572db414a6%7d_social_network_twitter_logo.gif" width="20" height="20" /> Follow us on <a href="http://twitter.com/EmbarcaderoTech">Twitter</a> <img align="absMiddle" src="http://img.en25.com/eloquaimages/clients/codegear/%7be70a4a02-e760-4f79-8086-d816daaf1705%7d_social_network_yt_logo.gif" width="20" height="20" /> Watch us on our <a href="http://www.youtube.com/embarcaderotechnet">YouTube! Channel</a></p>
<hr />
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		<title>Top 5 Things to Know About Managing Multiple Database Platforms</title>
		<link>http://database-administration.net/top-5-things-to-know-about-managing-multiple-database-platforms</link>
		<comments>http://database-administration.net/top-5-things-to-know-about-managing-multiple-database-platforms#comments</comments>
		<pubDate>Tue, 22 Jun 2010 20:46:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[database tools]]></category>

		<guid isPermaLink="false">http://database-administration.net/top-5-things-to-know-about-managing-multiple-database-platforms</guid>
		<description><![CDATA[

Learn how to extend your current DBA skills into Oracle, DB2, SQL Server, Sybase, and more

If you’re a DBA, at some point in your career you’ll have to support two or more types of database platforms. Whether they come to you via new applications, a company acquisition, or somehow just pop up (darn those app [...]]]></description>
			<content:encoded><![CDATA[<p><img border="none" src="http://img.en25.com/eloquaimages/clients/Embarcadero/%7Bf410fb33-5b1a-4aed-acd9-6fc4ede29b77%7D_embt_logo_main.gif" width="245" height="91" /><img border="none" src="http://img.en25.com/eloquaimages/clients/embarcadero/%7bdd8d01ef-6224-4b6f-bb5e-93624a1d4842%7d_header_rightfull.gif" width="435" height="91" /></p>
<p><img border="0" alt="" src="http://img.en25.com/eloquaimages/clients/embarcadero/%7bed9b91de-6301-4516-b1d7-7fb0dee87903%7d_sswug_680x150.jpg" width="680" height="150" /></p>
<p><strong>Learn how to extend your current DBA skills into Oracle, DB2, SQL Server, Sybase, and more</strong></p>
<p><img src="http://img.en25.com/eloquaimages/tinydot.gif" /></p>
<p>If you’re a DBA, at some point in your career you’ll have to support two or more types of database platforms. Whether they come to you via new applications, a company acquisition, or somehow just pop up (darn those app developers!), supporting databases beyond your comfort zone can be challenging.&#160; <br />During this lively conversation, Stephen Wynkoop and Scott Walz will present real world examples as they discuss the five things every DBA needs to know when managing multiple database platforms: </p>
<ol>
<li>Schema and data migration and reporting </li>
<li>Security management </li>
<li>Object management and change management </li>
<li>Detecting and diagnosing storage problems </li>
<li>Diagnosing and repairing performance problems </li>
</ol>
<p>Attend this webinar and you’ll learn: </p>
<ul>
<li>Proactive techniques you can use to improve database performance </li>
<li>How setting up a proactive storage monitoring plan can improve availability while decreasing your hardware costs </li>
<li>How to use the latest tools to increase you own productivity while expanding your skills into unfamiliar databases </li>
<li>A general understanding of the variables involved in managing multiple database platforms </li>
</ul>
<p><a href="http://app.en25.com/e/er.aspx?s=608&amp;lid=3331&amp;elq=b70b7b50ed0d44229aca98941103f643">Register Now!</a></p>
<p><strong>Speaker Bios</strong></p>
<p><strong>Scott Walz</strong>     <br />Scott Walz has more than 15 years of experience in database development and administration and currently serves as the senior director of product management for Embarcadero Technologies. In this position, Scott oversees the direction of the company&#8217;s database product family, while focusing on database development and administration products. Prior to joining Embarcadero four years ago, Scott served as a development lead for Louisville Gas &amp; Electric. He holds a bachelor&#8217;s degree in computer information systems from Western Kentucky University.</p>
<p><strong>Stephen Wynkoop</strong>     <br />Stephen is a Microsoft SQL Server MVP and the founder of SSWUG.ORG. He writes a daily column and newsletter on the site and produces a weekly SQL Server video program on the site. Stephen is the author of more than 12 books translated into 7 languages around the world. Stephen has spoken at numerous technology conferences and reports regularly on the happenings in the technology world.</p>
<p><img src="http://img.en25.com/eloquaimages/tinydot.gif" /></p>
<p><a href="http://app.en25.com/e/er.aspx?s=608&amp;lid=3331&amp;elq=b70b7b50ed0d44229aca98941103f643"><img border="0" alt="blue_gelcap_button_register_now" src="http://img.en25.com/eloquaimages/clients/embarcadero/%7bd8def04a-9054-4c96-8c31-b10775d676df%7d_register-now.gif" width="162" height="28" /></a></p>
<p><strong>Wednesday, June 30th, 2010      <br />5:00pm GMT       <br />12:00pm EDT&#160; <br />9:00am PDT</strong></p>
<p><strong>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</strong></p>
<p><strong></strong>Your registration includes a FREE six month membership to SSWUG.org (worth $US49.95), with unlimited access to:</p>
<ul>
<li>
<p>More than 100,000 articles and summaries</p>
</li>
<li>
<p>500+ Scripts</p>
</li>
<li>
<p>500+ FAQs</p>
</li>
<li>
<p>Video Tutorials</p>
</li>
<li>
<p>Industry News </p>
</li>
</ul>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;    <br />One Live Attendee will WIN a copy of DB Artisan XE!</p>
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		<title>Embarcadero Selected as 2010 SD Times 100 Award Winner</title>
		<link>http://database-administration.net/embarcadero-selected-as-2010-sd-times-100-award-winner</link>
		<comments>http://database-administration.net/embarcadero-selected-as-2010-sd-times-100-award-winner#comments</comments>
		<pubDate>Thu, 03 Jun 2010 23:20:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[database tools]]></category>

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		<description><![CDATA[Embarcadero wins in Tools &#38; Frameworks and Database &#38; Data categories
SAN FRANCISCO – June 3, 2010 – Embarcadero Technologies, Inc. is the proud recipient of two 2010 SD Times 100 awards based on its demonstrated innovation and leadership in the software development community, specifically for its contributions to two categories: Tools &#38; Frameworks and Database [...]]]></description>
			<content:encoded><![CDATA[<h4>Embarcadero wins in Tools &amp; Frameworks and Database &amp; Data categories</h4>
<p>SAN FRANCISCO – June 3, 2010 – Embarcadero Technologies, Inc. is the proud recipient of two 2010 SD Times 100 awards based on its demonstrated innovation and leadership in the software development community, specifically for its contributions to two categories: Tools &amp; Frameworks and Database &amp; Data.</p>
<p>SD Times editors identified the industry’s top leaders and divided them into 10 categories. Winning criteria included considering each company’s technology offering, how they advanced the software development industry, the company’s reputation, and how much buzz the company and its technology generated within the industry.    <br />“The SD Times 100 reflects the list of companies that we believe to be the best of the best,” said Alan Zeichick, editorial director of BZ Media’s SD Times. “Year after year, Embarcadero Technologies continues to be among our list of winners due to their valuable impact on the software development industry.”</p>
<p>Embarcadero was also an SD Times 100 winner in 2005, 2006, 2008 and 2009.</p>
<p>About Embarcadero Technologies    <br />Embarcadero Technologies, Inc. is the leading provider of software tools that empower application developers and data management professionals to design, build, and run applications and databases more efficiently in heterogeneous IT environments. Over 90 of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero’s award-winning products to optimize costs, streamline compliance, and accelerate development and innovation. Founded in 1993, Embarcadero is headquartered in San Francisco with offices located around the world. Embarcadero is online at <a href="http://www.embarcadero.com"></a><a href="http://www.embarcadero.com">www.embarcadero.com</a>.</a></p>
<p>WebWireID117957</p>
<dl>
<dd><a href="http://www.embarcadero.com">Embarcadero Website</a></dd>
<dd></dd>
<dd></dd>
</dl>
<p><a href="http://www.webwire.com/"><img border="0" alt="WebWire | Press Release Distribution" src="http://www.webwire.com/imgs/webwire_logo.gif" width="191" height="41" /></a> </p>
<h3>&#160;</h3>
<p><a href="http://www.webwire.com/">WEBWIRE</a> – Wednesday, June 02, 2010 </p>
<dl>
<dt>Contact Information </dt>
<dd>Michelle Chase Baum </dd>
<dd>Media Relations </dd>
<dd>Chase Communications </dd>
<dd>303-284-8440 </dd>
<dd><a href="mailto:michelle@chasecomm.net">michelle@chasecomm.net</a></dd>
</dl>
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